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Instructional Format

The IMA Course on 'Ethics  for Success' is delivered in a convenient 'Anytime, Anywhere' format over the Internet. The eight-hour program is divided into five self-paced DAYS over one business week. Monday through Thursday explore in-depth Tom Morris' acclaimed business ethics approach, while Friday concludes with a Final Exam designed to test your employees' comprehension of the material.

Key program features include:

On-demand full motion video lectures: One of the most sought-after corporate speakers and business authors adapts his acclaimed keynote presentation to an online video lecture. Tom Morris delivers three hours of video lectures on 'the essentials of ethical success' in 15 'easy-to-access' video segments averaging ten minutes each. The program includes a one hour video lecture from accounting ethics expert Steve Player. Each video segment is followed by an in-depth drilling on the key business concepts covered in the video segment.

Application exercises that marry content with thought provoking questions, case studies, and exercises: Tom Morris devises a variety of Socratic Question exercises designed to test your employees' basic ethical assumptions, values and practices. The Assess Your Company diagnostic enables your employees to assess your company's ethical values and their implementation and suggest ways on improving your ethical climate. Each chapter in the program ends with your employee devising an action plan to integrate an important new ethical value into his own organizational department. Accounting ethics perspectives includes: lessons on how budget processes can spawn seeds of ethical failure in your firm; interactive ethical decision models that teach accounting professionals how to deal with real-world ethical dilemmas; an interactive application of the IMA industry code to help you guard against common accounting ethics pitfalls; and, a review of important regulations such as Sarbanes-Oxley.
Layered course content allowing participants to "go deeper" into select course modules: The IMA Course on 'Ethics  for Success' is designed with the best instructional design features of an interactive textbook:
  • Dense text pages are kept at a minimum.
  • Video lectures are seamlessly integrated into application exercises.
    Difficult questions on your firm's ethical foundation are aided by interactive hints.
  • Easy access is provided to important business ethics background information.
  • Fun aspects of the course material such as trivia on Tom Morris's favorite philosophers are sprinkled throughout the course.
  • Users are encouraged to explore in-depth personal enrichment aspects of their business ethical values in an optional tool called Explore Your Life.
Interactivity with our experts via personal email, discussion boards, and/or live Q&A through our Web-based platform: Tom Morris wants to be your company's 'philosopher for life.' We ensure that your company can interact with him in a variety of ways, now and in the future. We provide your company with various ways to connect with Tom: email updates on new real-world applications are provided during your course duration; a discussion board on key business concepts is always accessible; users have access to Tom's Web Blog; and live, online Q&A sessions with him are produced periodically.

Detailed activity and response reports for management and personal analysis: In The IMA Course on 'Ethics  for Success', employees design ethical action plans to improve your business operations and processes, engage in ethical role-paying exercises to improve your business or spot ethical problem areas and explore and test their basic ethical assumptions of business success. All of these results are tabulated in easy-to-read reports intended to provide insight into how your employees apply the suggested ethical ideas and practices directly into your business operations and processes. These reports become an ethical BLUEPRINT for your company to reach a new level of business success.

Review quizzes and Final Exams: Why purchase an online business ethics program unless you can gauge how well your employees have mastered its material so they can immediately apply what they've learned to your day-to-day business operations? Each DAY in a Yield Education course concludes with a Review Quiz and your employees can only complete The IMA Course on 'Ethics  for Success' by taking a Final Exam designed to test their comprehension of key business concepts.

Customized company perspectives: You can have industry ethics codes, company policies and other company-specific materials integrated into the program.


Enforced progression through our course environment to ensure comprehension: Your employees are required to progress through the course just as our business authority has designed it. Our course management system will not let your employees proceed throughout the course without completing all mandated previous material, including four Review Quizzes and the Final Exam. The IMA Course on 'Ethics for Success' consists of five DAYS of required course material and two extra DAYS of bonus materials.

Premium Services

The Yield Education BrainStorm - Live Audio and Video Conferencing. A great educational experience in any medium raises many new, tantalizing questions. Your employees have completed the course; The IMA Course on 'Ethics for Success' has stimulated a flurry of new ideas that everyone is ready to apply to your company. Tom Morris can be available for a premium, customized live audio conference or video conference to select employees after the completion of this program to answer questions and discuss the application of his ideas and practices within the context of your company's business challenges. For more information on this premium offering, Contact Us.





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